Social Media Marketing Workbook: How to Use Social Media for Business (2022 Online Marketing)

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Top reviews from the United States

KellylynnVerified Purchase If you know nothing about using social media for your business, this is the book to read Reviewed in the United States on January 7, 2019 I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The... See more I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform.

Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven''t done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page.

The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs.

All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book. 81 people found this helpful Helpful

Mitchell RoshannonVerified Purchase Good Book for Small Businesses Reviewed in the United States on January 4, 2019 I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have... See more I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+. 40 people found this helpful Helpful

wei4funyoVerified Purchase becoming social media savvy Reviewed in the United States on December 20, 2018 This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh... See more This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what''s new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book. 26 people found this helpful Helpful

casey shelleyVerified Purchase A Workbook About Something I Don''t Understand - That I Can Understand! Reviewed in the United States on March 26, 2017 I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include... See more I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn''t). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald''s writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource! 40 people found this helpful Helpful

vtreviewerVerified Purchase This is a very helpful guide. Reviewed in the United States on February 11, 2019 “Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the... See more “Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media.
I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction.
This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago.
It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff.
I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again. 8 people found this helpful Helpful

mrrozzleVerified Purchase Good so far except… Reviewed in the United States on March 6, 2022 I have just started reading the workbook and it seems to present some good information. My one complaint is that I bought the paper version so that I could write inside the “workbook”. There’s just one problem with doing that. None of the worksheets are in the book! You... See more I have just started reading the workbook and it seems to present some good information. My one complaint is that I bought the paper version so that I could write inside the “workbook”. There’s just one problem with doing that. None of the worksheets are in the book! You have to go to the author’s website over and over and print out what you need. Probably good for his SEO and collecting peoples emails, but not great if you, as the reader, are trying to work “unplugged” or if you want to keep everything in one place such as in the book itself. I just wanted to be able to actually do the work in the “workbook “. 3 people found this helpful Helpful

BooCeeVerified Purchase A must for a beginner. Reviewed in the United States on October 15, 2019 This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me... See more This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class.

I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand. 6 people found this helpful Helpful

Timothy A. AdamsVerified Purchase Awesome Book on the Ins and Outs of Social Media Marketing Reviewed in the United States on October 27, 2020 This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener... See more This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome. 5 people found this helpful Helpful

Top reviews from other countries

Mike VVerified Purchase My Ultimate Social Media Marketing Bible and the closest book to my computer! Reviewed in the United Kingdom on February 21, 2019 This is quite simply the best Social Media Marketing book I have come across. Don’t think it’s expensive (you get what you pay for) because you ALSO gain access to a wide range of free downloads to accompany the book including worksheets and you can contact the author! If...See moreThis is quite simply the best Social Media Marketing book I have come across. Don’t think it’s expensive (you get what you pay for) because you ALSO gain access to a wide range of free downloads to accompany the book including worksheets and you can contact the author! If only I’d found it sooner it would have saved me a fortune – at least £500. In a bid to get to grips with the ‘art’ of Facebook, Twitter, LinkedIn and You Tube marketing I had previously travelled hundreds of miles to 3 all-day courses, which were supposed to make me proficient in all 4 and I’d see a rapid growth in business. After the obligatory, round the room introductions from all 20 + delegates, pointing out fire exits and waiting for rude latecomers, I’d already lost 30 minutes of valuable time. Now in less than 30 minutes I read the first chapter at of Jason McDonald’s Social Media Marketing book and learned a very important message right from the start, which has stuck in my brain and also help me gain more work as a freelance. “Understand that social media marketing is like throwing a party”! I clearly realised very quickly that, even though I had used Facebook, Twitter and You Tube for many years, there are distinct differences between social media for personal and business use. Just because I was ‘good at’ Facebook and its working, for example, doesn’t mean I can be a Facebook marketer. Since buying the book my Facebook post reaches for one of my clients has risen from under a hundred to as high as 4.5 thousand with a vast improvement in engagement and shares. Might sound small but I got a new contract to look after social media marketing for a small company as a result. The book is so easy to read and understand, is packed with very very useful advice, examples, how to set-up the social media platforms for business, what and how to post effectively (Facebook 80% about Fun and 20% about Buy My Stuff), how to optimise platforms, mastering hashtags, how to create a business content marketing system, how to use someone’s else’s content legally, loads of useful links etc etc No more conferences, no more telling people who I am and why I’m there, nodding off or completing a conference feedback form before being allowed to escape and go home! Thank you Jason 6 people found this helpful

P. D. RiceVerified Purchase Top advice Reviewed in the United Kingdom on May 21, 2019 Full of useful tips. This book has helped me to set up my social media for my business. There are many things that I was not aware of until I read this book. I have also reached out to Jason for some guidance and received extra advice from the man himself. Top book & top...See moreFull of useful tips. This book has helped me to set up my social media for my business. There are many things that I was not aware of until I read this book. I have also reached out to Jason for some guidance and received extra advice from the man himself. Top book & top bloke! 3 people found this helpful

HenriettaVerified Purchase Out of date & lots of waffle. Reviewed in the United Kingdom on July 22, 2019 Read through 1st chapter and thought a lot of waffle and then got to 2nd on Facebook and thought it would be useful. One of 1st things it says is that it''s important to understand Edgerank which it says Facebook uses. On looking this up FB has not used this in its...See moreRead through 1st chapter and thought a lot of waffle and then got to 2nd on Facebook and thought it would be useful. One of 1st things it says is that it''s important to understand Edgerank which it says Facebook uses. On looking this up FB has not used this in its algorithms since 2011 (booked published 2017). Don''t waste your money. 4 people found this helpful

MalcolmVerified Purchase Can''t fault this book. Readable and very useful Reviewed in the United Kingdom on October 24, 2018 As a business owner who has not had to bother too much with Social Media up to now and who was beginning to feel left behind I have to say a great big "thank you" to Jason. Your book is easy to read and digest. And the support materials you offer to registered users are...See moreAs a business owner who has not had to bother too much with Social Media up to now and who was beginning to feel left behind I have to say a great big "thank you" to Jason. Your book is easy to read and digest. And the support materials you offer to registered users are amazing. In less that a week i have identified my best Social Media options and a plan is in development. A social media cloud has been lifted. It''s going to be hard work to get to where I want to be but this book will always be there for me to dip into. Thanks again! 3 people found this helpful

Ariel G. Verified Purchase Saves time, 100% practical, easy to read, step by step processes: just the way it should be! Reviewed in the United Kingdom on February 4, 2022

We all know the infobesity (yes, too much information) about how to market your business on social media. It is overwhelming, discouraging, frustrating to go through all the books, video tutorials, courses, etc. With this book, I learned everything I need to know. Very...See moreWe all know the infobesity (yes, too much information) about how to market your business on social media. It is overwhelming, discouraging, frustrating to go through all the books, video tutorials, courses, etc. With this book, I learned everything I need to know. Very clear, concise, practical, and with tools and worksheets for implementation. Excellent book. A game-changer for me. One person found this helpful

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